Episode 92: How to Use Private Podcasting in Your Online Business with Lindsay Padilla
THE ONLINE BUSINESS SHOW
How to Use Private Podcasting in Your Online Business with Lindsay Padilla
Show Notes
There's an exciting new way to create content, deliver programs, and market your products online -- private podcasting! Whether you're looking for a way to increase your course completion rates, want to find a creative way to generate more leads, or you're trying to figure out how to get more life out of the content you're creating, a private podcast can fit into your online business. On today's episode I'm joined by Dr. Lindsay Padilla, founder of Hello Audio as we discuss how you can use private podcasting in your online business.
Episode Highlights:
Lindsay Padilla launched Hello Audio in 2020 to help creators convert their content to audio, making it more accessible and easily digestible.
Lindsay purchased a content-heavy course and found herself wanting to listen to the training without having to log into a portal and watch videos.
A Private Podcast still shows up in a standard podcast player next to your favorite public podcasts, but it’s still private and secure. Listeners cannot search for it or share it.
One way you can use a private podcast is to deliver to a small group of people before you go public. It’s also a great way to simplify your offer and lower production costs by using audio-only instead of setting up video.
For course creators, offering an audio feed supports different learning styles and offers learners a way to pre-learn the content and removes the stress of trying to take action before they’ve retained any information.
Over 50% of business owners are podcast listeners. That is a big chunk of business owners that either listened regularly or have listened to podcasts.
Audio is different from visual content because listeners can really only do one thing while consuming audio - listen and focus.
Features of Hello Audio
Dripping Content
Expiring Content
Dragging and Dropping in Your Content
Gating it
Universal Links
Tweetable Quote
“Repetition. The way we learn is by doing over and over again, hearing over and over again. Your audience can listen over and over again.” - Lindsay Padilla
Episode Transcript
About the Host / Guests
