Can persuasion be engaging, efficient, AND ethical? It seems that everywhere you look these days, you'll find new tricks and tactics for pushing your audience towards the almighty checkout button. But one of the oldest pillars of online marketing has never stopped working - persuasive storytelling through email. On today's episode, I'm joined by Tarzan Kay, an email copywriting expert, as we talk about how to use persuasion in your marketing without compromising your ethics.

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