Episode 85: How to Use Twitter in Your Online Business with Jay Clouse
THE ONLINE BUSINESS SHOW
How to Use Twitter in Your Online Business with Jay Clouse
Show Notes
Twitter is one of the most untapped platforms for online business. But, how do you get started on Twitter and what can it do for your brand? I'm joined by #Tweet100 creator Jay Clouse as he discusses how you can use Twitter and how to create content consistently in your business.
Episode Highlights:
Jay Clouse is a full-time creator. Most of his time is put into his podcast, Creative Elements, where he talks to high profile creators about how they made a living with their art and creativity. He also writes a newsletter, Creative Companion, that helps other people earn a living from their art and creativity by showing them what he’s learning and interviewing people who are doing it at a really high level.
Jay joined Twitter in 2009 but feels he didn’t start using it well until a few years ago and really started taking it seriously within just the last year.
Jay thinks that Twitter is the best platform for creating consistent, short-form content and loves using it as an outlet for thoughts and ideas.
To find a predictable, reliable path to growth on Twitter, you should treat it as a regular practice and more of an outlet for your thoughts and ideas, as opposed to an outlet for like your frustrations.
In his first 100 days, Jay’s following grew 15%, or about 2000 people. He sees that everyone finds a different level of results, but he promises that if you tweet every day for 100 days, good things will happen.
Twitter sometimes has a reputation for being a place that harbors trolls. However, Jay says if you carefully curate who you follow, you’re less likely to experience a negative environment on Twitter.
The predictable, reliable thing you can do on Twitter is to formulate your posts as threads because that’s the current mass trend.
Twitter rewards polarizing content with strong opinions that people can disagree with.
Something you have to consider as you create content, start new projects, and follow trends is how much you’re willing to commit to in the long term and whether or not you feel you can do it consistently.
The more specific you get with what you do and who you serve, you’ll find it easier to stand out among the sea of people producing mediocre stuff for free.
To become more consistent, you need to force yourself to be consistent until you no longer have to force it. The more consistency you commit to, you reduce the friction for each individual task and give yourself the knowledge of where and when to direct your energy.
The kind of content you create for Twitter depends on what your goals are and who you’re trying to attract.
What works best on Twitter is clear, fluff-free writing with lots of white space and neat formatting. Twitter threads (groups of Tweets) consistently perform well as opposed to videos, images, or links.
The safest, most reliable long-term way to generate revenue and maintain your audience is Email, but the fastest way to grow and convert your audience is with social media.
If you’re getting started with Twitter, think of this as an outer ring around your audience acquisition techniques. Focus on getting people interested in what you have to say, inviting them to connect with you and your work, then move them from Twitter towards subscriber status.
Tweetable Quotes
“You really need to be reliable in everything that you do so that the things you're asking people to really take a leap and trust you on, they will do that.” - Jay Clouse
“There are certain things that you just need a proper gestation period for, and I feel like building trust and rapport with an audience that supports you is one of those things.” - Jay Clouse
“Consistency is important until it’s no longer a challenge, and then I think you need to focus on really excelling beyond the rest of the competition.” - Jay Clouse
Episode Transcript
About the Host / Guests
