Episode 80: How to Plan Your First (or Next) Successful Launch
THE ONLINE BUSINESS SHOW
How to Plan Your First (or Next) Successful Launch
Show Notes
You can’t build a successful online business without launching the programs, products, and brands that you spend so much time creating! But how do you plan a successful launch, especially if it’s your first? During today's episode I'm sharing the insider secrets to planning a successful launch — whether it’s your first product or your latest program.
Episode Highlights:
If you're going to spend time creating a digital product, a new offer, a new service or coaching program, then you need to launch it into the world.
It's easy to focus your energy in the wrong places like obsessing over the metrics or creating too much content and getting to the end of a launch totally burnt out, exhausted, and unable to deliver.
View your launch as an experiment. This helps us take stress and pressure out of launching.
Build out a launch plan. That includes content that warms up our audience to our product or program or service, and then having a sales mechanism that we use that invites people to purchase directly.
Evaluate the results. We learn our lessons, and then we do it again.
Most launch timelines are about four to six weeks. They can be longer if you want, and they can be shorter.
Start with pre-selling. The reason that pre-selling works so well for online business owners is because it allows us to get proof of concept.
Do a launch debrief. This is one of the most vital parts of launching in your business because we can't figure out what to do next, what to replicate, what to change, what to do differently until we break down what we have already done.
Tweetable Quotes
“Creating something and leaving it sitting in your folder, Isn't doing your customers, your clients, or your community, any good. They need the stuff that you are creating for them.” - Tyler J. McCall
“Remember businesses are built one transaction, one person, one conversation at a time.” - Tyler J. McCall
“We can't figure out what to do next, what to replicate, what to change, what to do differently until we break down what we have already done.” - Tyler J. McCall
Episode Transcript
About the Host / Guests
