Episode 22: How to Charge More for Your Services with Tiffany Tolliver
Episode 22: How to Charge More for Your Services with Tiffany Tolliver
Show Notes
On today’s episode of The Online Business Show, host Tyler J. McCall chats with Tiffany Tolliver of The EmmaRose Agency about asking for what you’re worth, making sure your product matches the price tag, finding your business niche, and more.
Episode Highlights:
Tiffany works to help women charge more for their services and get paid what they’re worth.
She has struggled in the past with not being paid what she’s worth and not having enough money to pay for basics, and she wants to pass on what she’s learned to others.
Tiffany gets better the longer she is in business, and she makes sure she prices herself accordingly.
Tiffany advises taking your time when scaling up your business and raising your prices, and she mentions that making a huge jump in what you’re charging will alienate your customer base.
She says that it’s important to start off with one specific focus as the first step to being able to charge more.
Tiffany specifically does income-generating web design, which no one else was doing when she first started her business. This enabled her to create a niche for herself.
If you “niche down” your business, it gives you a stronger foundation to build from.
If you’re focused on your goals and your why, it becomes much easier to make money from your business.
It’s important to be in tune with your ideal client’s pain points and problems in their business so that you can address those in your own specific way.
Tiffany tells her clients that it’s okay to not be liked by everyone and to come across people who are not your people while starting and growing your business.
As she has charged more for her business, Tiffany has had to make sure the investment her clients are making is felt throughout the business and every interaction.
Tyler brings up an example of his friend ordering an expensive piece of home decor from Jonathan Adler online that arrived in a plain cardboard box from China, and he and Tiffany discuss how that might be off putting and potentially prevent his friend from buying a more expensive piece in the future because the brand has lost his trust.
Tiffany tries to break down her success for people and emphasize where she started and how long it took for her to get where she is now.
While aesthetics are important, the first step is to strategize your business.
Tiffany sees aesthetics as part of her branding and is very intentional about choosing colors and making sure the photographs she’s using are high quality.
3 Key Points
It is important to take your time when scaling up your business’s pricing in order to not alienate your customer base.
If you’re focused on your goals and your why, it becomes much easier to make money from your business; it is vital to have a specific focus when marketing to potential customers.
When scaling your business and raising your prices, it’s important to make sure that the experience matches the price being paid.
Tweetable Quotes
“There’s nothing wrong with having your own clear path, even if it doesn’t match up to what everyone else says.” - Tiffany Tolliver
“If you are stuck in a pricing rut, you can’t unroot yourself and grow your business.” - Tiffany Tolliver
“Income is a byproduct of the impact you’re creating.” - Tyler J. McCall
“When someone is buying into a high-ticket item, it has to be felt throughout the experience.” - Tiffany Tolliver
Episode Transcript
About the Host / Guests
