Episode 19: How to Scale Your One-on-One Business By Creating a Profitable Digital Course with Amy Porterfield
Episode 19: How to Scale Your One-on-One Business By Creating a Profitable Digital Course with Amy Porterfield
Show Notes
On today’s episode of The Online Business Show, host Tyler J. McCall talks to Amy Porterfield, host of the Online Marketing Made Easy podcast, about how to scale your one-on-one online business and her five-step “Porterfield Process” for outlining your first (or next) digital course. They discuss why Amy left her 9-5 job to create digital content, avoiding burnout, the importance of believing in yourself and what you have to offer, and much more.
Episode Highlights:
Amy left her corporate job 11 years ago and started creating online digital courses to have more financial freedom and lifestyle freedom.
People are more open than ever to learning online.
For 2 years after she left her job, Amy was doing one on one consulting and became very burnt out.
Creating an online course is a good way to scale your one on one business while avoiding burnout.
Amy points to two of her students, Whitney McNeill and Lauren Messiah, as examples of people who initially believed that their one on one work was not scalable and wouldn’t translate well to an online course but ended up being successful.
Tyler points out that creating an online course has helped him serve more people in a shorter amount of time than he was ever able to when working with people one on one.
FI-RE-RE-RE: When you find yourself repeating yourself, record yourself and replace yourself.
Amy says that when a client expressed doubt about being able to sell an online tax program, she told him that if there is a need for something and you can offer a solution, people will buy it.
It’s important to take advantage of the conversations you have with people in Facebook and Instagram DMs.
Amy used to believe that you had to create an online course and then sell it, but after a lot of clients expressed interest in pre-selling courses she began to rethink her beliefs.
Amy goes over the steps in her 5 Step Porterfield Process for outlining your digital course (listed in Key Points below).
Amy suggests having 4-7 modules max that will help deliver on your course’s promise.
When you outline your course, you aren’t thinking of the “how”; it should be treated as a brainstorm.
Amy teaches her students to do a lot of slides and audio for their online courses, but to incorporate being on camera themselves every so often.
Modules are big picture, and under each module there are specific lessons.
Step 3 is a deeper exploration of what you’ve decided in step 2.
Amy also refers to step 4 as “pruning.”
Step 4 is putting together the roadmap and sequence for your course.
Having PDF guides along with course videos allows you to record less and charge more for your course because it adds value.
Tyler shares that he used Amy’s recommendations to enhance his own online course.
Amy and Tyler discuss their upcoming free webinar about creating a digital course.
3 Key Points
Online courses are incredibly useful when scaling your one on one consulting or coaching business, both in terms of avoiding burnout and increasing your revenue.
The 5 Step Porterfield Process: 1. Pinpoint the problem and the promise. 2. Create your course lessons. 3. Develop your course content. 4. Refine your course content. 5. Enhance your course content with PDF support docs.
One of the most important components to creating successful online content is to believe in yourself and what you have to offer.
Tweetable Quotes
“FI-RE-RE-RE: When you find yourself repeating yourself, record yourself and replace yourself.” - Tyler J. McCall
“If people have challenges and you’ve got their solutions, they will buy it.” - Amy Porterfield
“It takes two people in a digital course to get results: the teacher and the student.” - Amy Porterfield
“It’s not the topic that matters the most, it’s your willingness to believe in yourself.” - Amy Porterfield
Episode Transcript
Embedded episode audio coming soon!
About the Host / Guests
