Episode 17: How to Create a Simple Sellable Framework from What You Already Know
Episode 17: How to Create a Simple Sellable Framework from What You Already Know
Show Notes
On today’s episode of The Online Business Show, host Tyler J. McCall shares his five steps to creating a simple, sellable framework out of what you already know in your business and life. He talks about common mistakes and obstacles that people encounter, how to test your framework once you’ve made it, and more.
Episode Highlights:
Frameworks are valuable as the foundation for digital products, coaching, and consulting.
One pitfall of a lot of online businesses is trying to personalize the product to each client too much instead of creating a replicable, repeatable process.
Some examples of everyday frameworks include recipes, a lesson plan or syllabus, reading self-help books, etc.
Creating a framework out of what you already know and do with your business will allow you to reach more customers.
Ask yourself what people ask you about the most, what you love teaching or doing the most, and what do you repeat the most?
Just because something comes easily to you doesn’t mean it will be easy to someone else, and just because there are already free resources out there, doesn’t mean somebody wants to sort through all of the low quality free resources instead of just paying for your high-quality framework.
FI-RE-RE-RE: When you find yourself repeating yourself, record yourself and remove yourself.
Tyler began offering coaching when he didn’t have anymore availability to be an account manager for clients, and soon he had developed it into an entirely replicable process with specific topics and workbooks.
Next, outline your framework. Finally, get the framework in front of others for feedback.
Put people through the framework “machine” as a sample client, and allow for positive and negative feedback to determine how to improve.
One option is to test the framework in one-on-one coaching that’s really a hybrid of coaching and consulting.
You can’t test your framework in a larger group setting because when people are approaching whatever you’re teaching from different places in their journeys, they often need very different types and levels of personal coaching.
Another way to test your framework is by guest teaching in another person’s community.
Pay attention to the questions you are asked when testing your framework, and especially the things that you think are perfectly clear and simple that people find confusing when you explain it.
The last way to test your framework is through a virtual workshop.
3 Key Points
Something that’s easy to you might not be easy to somebody else.
Choose something for your framework that you love to teach and would want to spend months developing.
Allow for negative feedback to help you improve your product.
Tweetable Quotes
“All a framework is is a simple, documented process of how someone can do something to get from Point A to Point B.” –Tyler J. McCall
“Just because it comes easily to you does not mean it’s going to come easily to someone else.” –Tyler J. McCall
“Online business is a long game.” –Tyler J. McCall
“Any feedback you get about your framework isn’t about you personally, it’s not attacking you as a human being, I promise. Instead the goal here is for you to get the information you need to improve the framework.” –Tyler J. McCall
Episode Transcript
About the Host / Guests
